Social Media in China by Wenbo Kuang

Author:Wenbo Kuang
Language: eng
Format: epub, pdf
ISBN: 9789811309144
Publisher: Springer Singapore

6.2.6 Calm Thinking of Microblogging

As a new form of media after blog, microblogging has attracted wide attention from the academic circle and insiders. The academic circle holds a positive attitude to the phenomenon of “microblogging fever,” even lavishes its praises on it. Some think that it brings a golden time of the Web 3.0 era to people; some think that the emergence of microblogging is a great leapfrog of the development of new media, a timely interaction that did not happen in the Web 2.0 era of microblogging and blog.

We believe that the social significance of microblogging is to advance social democratization, promote enterprise marketing and help build a civil society. However, microblogging is a double-edged sword. We retrieved all the academic papers on microblogging, only to find none that had gone deeper in comprehensively analyzing the problems of microblogging. We discover in our study that microblogging has passed through its development climax and the following disadvantages are restraining its development.

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